legal sanity

Yesterday, I was a panelist at the WCBS 880 Small Business Breakfast. The topic du jour was: “how do you use technology to grow your business?” I was there to discuss this blog and how blogging can be a great vehicle for educating clientele and marketing goods and services. The moderator, Wall Street Journal and CBS radio reporter Joe Connolly, asked the 650 or so people there whether they knew about blogs before coming to the meeting. I was amazed that about 90% responded that they did not. I pulled legal sanity up on my computer, which was projected live on large screens, and demonstrated how easy it is to navigate and post by blog (of course, I had to give props to Kevin O’Keefe and Lexblog for getting me rolling). I think the message really came through when one panelist, the owner of the New York Enterprise Report, announced an unwieldy URL for a Web offer of a free subscription to its print magazine, The Report. When the audience had trouble transcribing the URL, I quickly did an impromptu blog post incorporating a link to it. Judging from their immediate and follow-up responses, the audience of small business owners found this instant snapshot of blog power worth a thousand words.

NB – the NYER has kindly extended its free subscription offer to legal sanity readers who own businesses in the New York metropolitan area.