legal sanity

One of the topics I really enjoy covering here and in my training + development programs (now offered under the moniker Legal Sanity Learning Programs) is employee engagement.

Firms coming to grips with the prevalent issues of lawyer attrition, retention, succession and leadership deficits are waking up to this important topic and taking steps to discern to what extent, if any, their employees experience a meaningful connection to the firm’s culture and values.

I recently discovered a blog called The Engaging Brand from UK-based consultant Anna Farmery. I toured its archives and discovered much practical guidance on improving “company performance through the engagement of people.”

Farmery captures some of the basics of employee engagement in a series of recent posts outlining 4 Steps to Engagement. The steps, taken in turn, are:

• Attract (Part 1) and (Part 2)
• Motivate
• Inspire
• Engage

Farmery’s points are well made and she provides some excellent reference tools for law firms looking to create employee evangelists.