Are you remarkable?
A while back, I wrote a post around Seth Godin’s observations on remarkability. He noted that fear of criticism, rather than fear of failure, holds us back from producing services, goods and other results that are truly remarkable.
Over the years, I’ve thought a lot about Godin’s view and talked to others about it. It seems to me that, for lawyers, there may be a more fundamental issue in play: Many in the law don’t understand (or think much about) what it means to be a remarkable service provider.
I covered this point in posts on client evangelism and client experience management. Shedding some new light on the matter is this article outlining several ways to be remarkable in business. For a compelling example of remarkability-in-action, check out this first-hand recounting of Whole Food’s “awesome” (a/k/a/ remarkable) customer service If you find that anecdote inspiring, you’ll likely get a lot out of the presentation (Part 1 and Part.2 ) that Zappo’s CEO Tony Hsieh gave at SXSW '09.
Bringing it full circle is Seth Godin’s recent post asking if we’re looking to fit in or stand out.
