legal sanity

If my recent posts on personal branding and remarkability in business left you hungry for more, baffled, or somewhere in between, here’s a follow-up that makes the same points in a different way.

In this interview, Zappos CEO Tony Hsieh shares this gem when asked what the company would look like stripped of its social Web presence: “I don’t think it would look that different. We’re not really focused on social media tools specifically. We’re focused on forming more personal emotional connections with our employees, our customers, and our vendors.”

Especially in this business climate, it’s well worth pondering what would happen if lawyers and law firms built their brands around the core principle of making personal emotional connections with clients, employees and colleagues. Maybe something like this.

If you’re still wondering how your clients will feel and react if you center your business relationship around them, check out this clip of a Southwest flight attendant addressing passengers (hat tip @chrisbrogan).

As Spike Jones of (one of my favorite blogs), Brains on Fire, observes: “[R]elationships are NOT a commodity. And never will be.”