(re)designing legal services around the client experience
I’m happy to announce that I’m launching a new feature here called the legal sanity mentor.
Each month, experts and influencers across a range of fields will share their views on and around the topic of designing client-centered legal services.
This is a topic – and a mission - that’s taken on a lot of personal and professional significance for me as I’ve grown my solo practice. It’s also gained a great deal of attention outside the law due to the advent of a consumer culture valuing meaning, positive experience and emotional connection.
I’m publishing the first post in this series next week. It’s an interview with Smart Design founder Dan Formosa (full disclosure: Smart design is my client). With products like OXO Good Grips kitchen tools and Ford’s new SmartGauge instrument panel to its credit, Smart Design has pioneered the art and science of understanding and designing for the consumer experience.
If you want to preview Dan’s insights and work, he’ll be today’s guest on Debbie Millman’s VoiceAmerica radio show, Design Matters. You can listen to the live stream at 3PM EST. For time shifters, it will also be available at iTunes.
I look forward to presenting the legal sanity mentor to you and, as always, welcome your feedback and suggestions about it.
This is a very important topic. One of the things about the client experience is to simply meet them on their level, as peers, without judgement. Sometimes clients are nervous that they're meeting with "an attorney" so losing the suit and tie and just being a friend that happens to be a lawyer and counselor can transform the client experience into something they feel good about instead of being scared.