finding your authentic self when communicating with clients
Service professionals often find it challenging to connect with clients on a human-to-human level. That’s because we’ve been trained to cultivate a business persona that’s distinct from the person we are in our down time with family and friends. The business face we put on typically reflects just how seriously we take our role as an advisor and advocate to people who don’t know as much as we do …. about the law.
I’ve written a number of posts on the importance of bringing ourselves to our work, including these:
So, I was very happy to read the practical wisdom and guidance that communication skills coach Joey Asher offers in an article titled Faking the ‘Real You.’ Although he’s writing about public speaking, Asher’s advice applies just as well to any kind of live or written communication. His premise is that people who tend to come off as stiff, formal and standoffish when they communicate have to learn how to “fake [their] own authentic communication style.”
In presenting this “authenticity paradox,” Asher states: “Great speakers know how to fake their own "natural style" even when they don't feel natural at all. It's learning how to act like your real self.” So, instead of being formal, cool and distant when communicating with clients and other business contacts, we need to mimic our “natural personality” – the friendly cadence, rhythm and energy of the communications we have with people that we feel close to and comfortable with.
There’s no doubt that lawyers and other service providers can use Asher’s approach to foster successful business connections. I’ll be sure to incorporate his advice into learning programs I present on the building blocks of successful business relationships. My next offering on this front, a program called the Key to Workplace Success: Building Critical Relationships, will take place on March 12, 2008 at Harvard Law School. You can learn more about it here.