what a third grade holiday celebration can teach us about connecting with clients

The other day, I attended my son’s holiday celebration in his third-grade classroom. To capture the true spirit and meaning of the season, the kids took turns standing up in pairs and reading narratives about one another.

These weren’t fill-in-the-blank recitations. They were insightful and moving reflections. With their teacher’s guidance, the kids had taken the time to see and chronicle the world through their classmates’ eyes. This, of course, left nary a dry eye among us parents.

In my last post, I suggested that lawyers can benefit from seeing matters through our clients’ eyes. This requires us to set our own preconceptions aside. As John Baldoni notes in his recent post at (the just-revamped) Harvard Business Review, it also requires us to keep our egos in check.

Adding to the conversation, Seth Godin comments that gaining and keeping this other-focus can be tough when we’re so used to trying to get people to see things our way. (Lawyers are, after all, in the persuasion business.)

But, it can be done.

Pamela Slim offers us some pointers in a recent post on creating a client-centered, natural business model. Like Kathie Conway of Brains on Fire, you might also find that sharing personal stories is a direct route to learning about the people we work with and want to work with.

On the flip side, some suggest that you can’t really know others if you don’t have a strong sense of who you are. Those in need of some guided self-reflection can start with Seth Godin’s engaging 8 questions and a why.

law firms and lawyers: welcome to the age of radical transparency

I’ve been interested in psychologist Daniel Goleman’s work since reading his book on Emotional Intelligence years ago.

Along with thinkers like:

Dan Pink 

Hugh MacLeod 

Kathy Sierra 

Chris Brogan

Tim Sanders 

Pam Slim 

Goleman has inspired me to look at the legal profession through a broader social-cultural lens.

As a culture, we’re becoming more and more right-brained in orientation. We now place a premium on authenticity, emotion, creativity, meaning and honesty in our personal and professional interactions.

In a recent post for Harvard Business, Goleman writes that consumers are calling for a new kind of openness - a radical transparency thatconverts the chains that link every product and its multiple impacts — carbon footprints, chemicals of concern, treatment of workers and the like — into a force that counts in sales.”

To keep up with this demand, Goleman notes, businesses should engage their consumer community (in the law, this would be a firm’s clients, lawyers and non-legal staff) and make it easy for community members to offer feedback and comments. If they drop the ball on this front, big brother is ready to step up in the form of open mike watchdog sites like GetSatisfaction.com.