seeing matters through your clients' eyes: an intervention for lawyers

My longtime client, artist Pamela Lawton, recently showed her abstract paintings of New York City's modern architecture at an exhibit called Liquid City. Describing her work, Pamela says: "It's almost an 'intervention,' that's sort of an art term that people use to talk about taking something ordinary and conventional and altering it in some way. By noticing something obscure and distant and beautiful, I think it gives a different dimension to the neighborhood."

Taking something ordinary and conventional and altering it in some way.

These words really strike a chord with me since I’m always considering how lawyers can add a different dimension to the profession’s ordinary and conventional mode of client service. I’ve posted before that this kind of intervention requires us to see things through our clients' eyes and get to the heart of what they want and need from us and the law.

But, like other kinds of real-world interventions, this isn’t a simple or an easy proposition. Most lawyers and law firms are set in outmoded ways. Blogger Jim Hassett – who regularly posts on the topic of alternative fees - frames the problem out nicely in a series of posts on the profession’s addiction to the billable hour. At his blog, Patrick Lamb adds some insight in posts on firms raising their rates and being blind to fundamental market shifts.

For lawyers willing and able to shift perspectives, there’s a lot of inspiration out there. I first learned about William Kamkwamba, The Boy Who Harnessed the Wind, from a moving segment on The Daily Show with Jon Stewart. Blogger Carolyn Elefant picks up the story to encourage lawyers who are “put out by the economy” or otherwise “feeling trapped in the [ ] lawyering grind.”

Seth Godin provides some more fuel for our client service intervention in his recent post on Boundary Makers. Finally, we can tap into the possibility of taking the ordinary and making it extraordinary by viewing this Fast Company slideshow on innovation in materials.

What President Obama can teach us about client relationships

This isn’t a post about politics. It’s about human relations.

As I’ve written here before, as lawyers, we’re in the business of human relations. To do our job well, we have to connect with the people behind the legal matters we take on and provide meaningful solutions to their problems.

Connecting with clients in this way is not an opt-in exercise in cutting-edge legal service delivery. It’s what our savvy community of consumers expects and demands. As blogger Patrick Lamb recently posted, when these expectations and demands go unmet – when there’s a breakdown in human relations - the fallout can be pretty significant. The lines of communication are wide open thanks to Social Media channels and it doesn’t take much to spread the word.

President Obama experienced this fallout in the wake of the recent shooting at Fort Hood. He’s been roundly criticized for his insensitivity-in-action on the day of the tragedy and lack of compassion and emotion while addressing mourners at the memorial service. Online columnist Nick Morgan frames the issue beautifully in a Harvard Business post titled Why Obama Needed to Speak From the Heart.

Like the rest of us, President Obama needs to be more conscious of the vital importance of relating to the people he serves on an authentic, emotional level. This is human relations 101; a course of action – or, really, a way of being - that’s no longer optional in politics or in business.