legal sanity

The other day, I attended my son’s holiday celebration in his third-grade classroom. To capture the true spirit and meaning of the season, the kids took turns standing up in pairs and reading narratives about one another.

These weren’t fill-in-the-blank recitations. They were insightful and moving reflections. With their teacher’s guidance, the kids had taken the time to see and chronicle the world through their classmates’ eyes. This, of course, left nary a dry eye among us parents.

In my last post, I suggested that lawyers can benefit from seeing matters through our clients’ eyes. This requires us to set our own preconceptions aside. As John Baldoni notes in his recent post at (the just-revamped) Harvard Business Review, it also requires us to keep our egos in check.

Adding to the conversation, Seth Godin comments that gaining and keeping this other-focus can be tough when we’re so used to trying to get people to see things our way. (Lawyers are, after all, in the persuasion business.)

But, it can be done.

Pamela Slim offers us some pointers in a recent post on creating a client-centered, natural business model. Like Kathie Conway of Brains on Fire, you might also find that sharing personal stories is a direct route to learning about the people we work with and want to work with.

On the flip side, some suggest that you can’t really know others if you don’t have a strong sense of who you are. Those in need of some guided self-reflection can start with Seth Godin’s engaging 8 questions and a why.

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My longtime client, artist Pamela Lawton, recently showed her abstract paintings of New York City's modern architecture at an exhibit called Liquid City. Describing her work, Pamela says: "It's almost an 'intervention,' that's sort of an art term that people use to talk about taking something ordinary and conventional and altering it in some way. By noticing something obscure and distant and beautiful, I think it gives a different dimension to the neighborhood."

Taking something ordinary and conventional and altering it in some way.

These words really strike a chord with me since I’m always considering how lawyers can add a different dimension to the profession’s ordinary and conventional mode of client service. I’ve posted before that this kind of intervention requires us to see things through our clients' eyes and get to the heart of what they want and need from us and the law.

But, like other kinds of real-world interventions, this isn’t a simple or an easy proposition. Most lawyers and law firms are set in outmoded ways. Blogger Jim Hassett – who regularly posts on the topic of alternative fees - frames the problem out nicely in a series of posts on the profession’s addiction to the billable hour. At his blog, Patrick Lamb adds some insight in posts on firms raising their rates and being blind to fundamental market shifts.

For lawyers willing and able to shift perspectives, there’s a lot of inspiration out there. I first learned about William Kamkwamba, The Boy Who Harnessed the Wind, from a moving segment on The Daily Show with Jon Stewart. Blogger Carolyn Elefant picks up the story to encourage lawyers who are “put out by the economy” or otherwise “feeling trapped in the [ ] lawyering grind.”

Seth Godin provides some more fuel for our client service intervention in his recent post on Boundary Makers. Finally, we can tap into the possibility of taking the ordinary and making it extraordinary by viewing this Fast Company slideshow on innovation in materials.

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When it comes to continuing legal education (CLE), most of us think in the very black and white terms of meeting our state’s mandate. But, my thinking has been colorized a bit by the convergence of three forces:

• A Ms. JD post on extending legal education
• Recent coverage of the Association of Corporate Counsel’s new ACC Value Index (allowing/encouraging its members to "share ratings of law firms based on client satisfaction")
• Dispute resolution expert Diane Levin’s compelling look at self-awareness.

As I’ve been exploring here for a while, the recession-driven shake-up - along with other changes in the legal profession and larger cultural shifts - have created an unprecedented opportunity for us to remake our legal services. The first step in this redesign process is to set our foundation. This is a composite of our own interests, skills and strengths and the interests, needs and concerns of the people we want to help.

Establishing this base involves a good amount of self-study. Beyond spending time in self-reflection, we can gather input from trusted colleagues and friends. We can also tap the wisdom of experts and influencers outside the legal profession (here a list to source courtesy of Inc.). For example, Seth Godin offers these insightful posts:

• Everyone is clueless
• Help your customers avoid taking responsibility
• The why imperative

We can also gain some perspective from this Fast Company article on redesigning the worst NFL helmet graphics and this NYT piece on reinventing America's cities.

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At this very moment (and now …. and now), thousands of lawyers are wondering where to go and what to do next.

You’ve been laid off.

You just graduated law school and can’t find a job.

You’re an associate in a firm where morale is at rock bottom and you never see daylight.

Finances, family obligations, pride and other real and imagined forces compel you to take some sort of action.

So, you weigh your options: You can network (on social sites and old school). You can identify and build your personal brand. You can go solo and start your own practice. Or, harnessing you interests, passions, concerns and lawyer skills, you can lead a tribe and create a movement.

According to thinkers/experts like Seth Godin and Spike Jones, most of us – yes, including most of us lawyers - yearn to connect around common interests, goals and passions. People sharing this kind of common bond form a single, but scattered, tribe. Tribes are everywhere.

And, today, leadership is about recognizing a tribe (either because you’re in it or committed to its goals) and helping its members satisfy their desperation to connect. You don’t have to reach out to thousands of people at once. You just need to make the initial connection to a small group (Godin calls them the True Believers) and the next group will follow, and so on, bit by bit, until you have a genuine movement.

So …

If you’re a lawyer who’s navigated the difficult road to adopting a child overseas and are passionate about helping others involved in that journey, there’s a tribe for you to lead in your personal and professional capacities.

If you’re a cycling enthusiast who’s seen one too many preventable accidents that caused major injuries, there’s a tribe for you to organize and lead by engaging your legal skill set and other talents.

If you’re a lawyer who loves animals and believe that they deserve to be treated humanely in life and after, you have a tribe that’s waiting for your leadership and the positive change that can come from it.

Whether you lead your tribe as a solo practitioner, a partner in a boutique firm or a biglaw associate, the opportunity is there to challenge the status quo, build a culture and forge a career path that’s rewarding on many levels.

If you want to learn more about tribal leadership and igniting a movement, you can watch Seth Godin’s TED conference talk and read his interview with Brian Clark of Copyblogger.

Later this month, I’ll post on the dialogue I recently had with Spike Jones as part of my Legal Sanity Mentor series on redesigning legal services around the client experience. In the interim, you can read the ChangeThis Manifesto his company, Brains on Fire, just published on Igniting Word of Mouth Movements and this follow-up post.

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Do you have a Michigan Wolverines trash can or plastic helmet (you know, the blue wolverine that sits on your head)? I did …. until they met an ill fate at the hands of someone who just doesn’t understand what it means to sing Hail to the Victors until your heart pounds and tears well up.

Even though this week marks the 25^th anniversary of my college graduation, time and space haven't changed how I feel about the institution (and its football team). I’m not the tattoo kind. But, if I were, my one and only one would read, Go Blue!. Yes, I’m forever part of the University of Michigan tribe. And, judging by our conversations over the years and at this milestone moment, my college friends are, too.

I’ve been posting on this kind of tribal affiliation lately and thinking about how it applies to the law, in general, and to law firm culture, in particular. Especially in these unsettled -  and unsettling - times, law firms need to foster the connecting points between lawyer and non-lawyer employees at every level. But, as this thoughtful piece points out, it’s not a matter of manufacturing connections and building a tribe. The real question is: “Do [we] have a community and how can [we] harness it?”

If you’re a law firm leader and you’re not sure if you have a tribal community (or communities) to harness, you’ll find some good guidance in this slideshow based on Seth Godin’s latest book, Tribes. Godin sheds some more light on the matter in a recent Wired interview and in this blog post on tribe management.

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No. I’m not taking a continuing ed philosophy class (although that might be fun) and this isn’t an original question.

It’s inspired by a pretty well-known quote from author/motivational speaker Zig Ziglar that first came to my awareness while I was watching a great interview with marketing expert Seth Godin. More recently, it popped into my head as I read Be THAT Lawyer, Carolyn Elefant’s thoughts on creating a niche law practice, and a post from SPU’s Susan Cartier Libel titled: The Big Question: “Should You Create A Niche Practice?” (and Part II). Carolyn and Susan add a lot to a virtual conversation that’s been going on for quite some time.

I’ve participated in the dialogue on niche lawyering through posts like these:

How are you doing? 

The thinking behind lawyer brand identity

Self-expression and business relationships 

Here’s what some other lawyers have to say about niche practice and marketing:

Overcoming The Niche Bitch (Chuck Newton)

Niche thyself: Key to legal blog success (Kevin O’Keefe)

Don’t Dilute Your Niche In a Down Economy (Tom Kane)

Do You Have a Niche and What Are You Doing About It? (Tom Kane, again)

Don’t Be Tempted to Abandon Your Niche (Sara Holtz)

Developing a Niche Practice (Rudy Rivera for the ABA’s GP|Solo)

Got an Itch to Create a Niche? (N. Andrew Rotenstreich for the ABA’s Young Lawyer Division)

And here’s some sage input from a couple of non-lawyers:

How to Dominate Your Niche (Brian Clark)

Make the world smaller (Seth Godin)

I think that many new and seasoned lawyers want to be meaningful specifics instead of wandering generalities. Niche practices can certainly help you meet that goal. If you’re wandering in indecision, you might consider taking this quiz asking Does Your Work Matter to You?

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